Online Marketing: 49 Web Site Elements You Can Test to Bring in More New Business

  1. Headline
  2. Subhead(s)
  3. Introductory paragraph
  4. Call to action
  5. Guarantee
  6. Order form
  7. Opt-in box
  8. Background colour
  9. Headline colour
  10. Subhead(s) colour
  11. Photos
  12. Layout (1 col vs 2 col vs 3 col)
  13. Number of calls to action
  14. Amount of white space
  15. Overall colour scheme
  16. Graphics
  17. Bold text
  18. Highlighting
  19. Testimonials
  20. “You” vs “I”
  21. Bullets
  22. Offer
  23. Positioning
  24. Benefits vs Features
  25. Credibility building
  26. Buying triggers
  27. Visitor path (1 page, 1 action)
  28. Text flow
  29. 5 line paragraphs max.
  30. Opt-in offer
  31. Opt-in button text
  32. Proof
  33. Video
  34. Simple words
  35. Speed of the read
  36. Tell stories
  37. Your “hook”
  38. Reason why
  39. Enter the “conversation in their head”
  40. Education vs selling
  41. Target buyers
  42. Ask questions, get them involved
  43. Signature graphic
  44. Header graphic
  45. Footer graphic
  46. Page load time
  47. Selling angle
  48. Value building
  49. Traffic sources